The Magic Of New Beginnings Pendant


This beautiful pendant plays homage to Lord Ganesha, the revered Hindu god of new beginnings & remover of obstacles.

Clearing the way for new endeavors, Ganesha brings luck & wisdom, giving us the courage to step forward into something new…

Powered up with our Kesari amulet, representing the strength of a lion, & engraved with the message Everyday Is A New Beginning, may this pendant remind you of the potential that lays before you as you bravely turn your next page…


Chain length: 52cm (with adjustment from 46cm

Ganesh: 28 x 16mm

Amulet: 14 x 10mm

Weight: 7.51g

Material: 22ct gold vermeil (a thick 2.5 micron coating of 22ct gold electroplated onto a base of sterling silver*)

*Pendants are recycled sterling silver, chain & clasp are not recycled.

Social impact

This piece has been carefully crafted by a small team of marginalised artisans displaced from West Bengal, who have found sustainable livelihoods through their skill in making beautiful pieces like these.

They are proudly certified by the World Fair Trade Organisation.

Each piece comes packaged in a soft organic pouch, which has been lovingly made by some of Jaipur’s most vulnerable women, who are bettering their lives through the income from the block printing, tassel making and stitching of these very pouches. No two are the same, each one beautiful in its imperfections.

Planet friendly packaging

Packaging is mindfully thought through to be kind to the planet.

In addition to our organic cotton jewellery pouches, your jewellery will come pacakged with tree-free recycled cotton paper care tags, soy based, compostable tissue paper and a recyclable eco postal box made from certified sustainable sources. Even our embossed stickers are wood-free and completely biodegradable.

To help keep your jewellery looking lovely, each piece comes with a soft branded jewellery cloth.

One pouch per order (unless ordering items at risk of tangling such as pendants, which will have their own pouch). If you would like more than one pouch (for gifting purposes) please include in the note at checkout or email

Delivery & returns

Dispatched next working day.

UK standard delivery: Free (Royal Mail 48: 2-3 business days from dispatch date)

UK Express delivery: £6.70 (Royal Mail, fully tracked, next working day from dispatch date)


£9.00 (International tracked & signed, 5-10 business days)

Please note all international orders (including Europe) may be subject to additional import duties and custom charges, of which the purchaser is responsible for paying. Please check with your local government website as to what the charges for your country are.

To keep shipping as affordable as possible, I used Royal Mail International Tracked & Signed. If you would like to use a faster courier service, please contact me at and I will be happy to look into options for you.


Brought to life in a small, family-run workshop in Jaipur. Our talented silversmiths are proudly certified by the World Fair Trade Organisation.

Your kind words
Your kind words
I love all the pieces that Loft & Daughter do and this one didn't disappoint. I've layered it with lots of other L&D necklaces and it looks gorgeous. People always ask where they're from or tell me how lovely they look. I'm very happy.
— Debbie S
Baby Courage Charm
Your kind words
I bought ‘She Who Has Courage’ pendant for my daughter. Fantastic service throughout! Super fast delivery, gorgeous packaging and an absolutely stunning piece of jewellery. But most of all, the message behind the pendant fills you with warmth.
— Joanne O
She Who Has Courage Pendant
Your kind words
Beautiful piece that I haven't taken off since buying. Just the design I was looking for. I love Loft & Daughter - pretty pieces with a mission to do good
— Sharan C
Divine Compass Pendant
Your kind words
Absolutely love these earrings! My 4th order from Loft and Daughter and the shopping experience is second to none! Very smooth, beautifully packaged and a personal thank you too! Will certainly be purchasing more from this fantastic business!
— Jo B
Magic Of New Beginnings Earrings

Customer Reviews

Based on 6 reviews
Fine craftsmanship

Fine craftmanship and just as pixtured

Sophie B
Above and beyond

Katie went above and beyond to help...and was wonderfully kind and patient with me as I chopped and changed my mind. The products are exquisitely beautiful. id love to have the whole collection!

Vineeta S
Absolutely stunning

Firstly, the jewellery was absolutely stunning and packaging was beautiful! Customer service was amazing too. I had a minor issue with one if the pieces but Katie resolved it straight away. I will definitely buy from Loft & Daughter again!

Just lovely

Really lovely pendant and message. Great customer service and delivery too. Thank you!

Maya C
Beautiful pendant

Beautiful pendant, I absolutely love it! How you could make it even better though is to make the clasp bigger as it’s very fiddly to get on and off.