To the things you buy, the people who made them, and the land we all call home
In a world of fast and fleeting trends, we’re proud to bring you meaningful pieces designed to be cherished and passed down through generations.
Our products are crafted by a small team of fairtrade certified artisans & empowered women in rural India, uplifting disadvantaged communities and celebrating their ancestral craft.
We are committed to using recycled, organic & planet-friendly materials and processes, and a minimum of 2% of our annual revenue goes to social and environmental causes.
What we do today, shapes the world we pass on to our children. Together, we can leave it just that little bit better.
"As an ex fast-fashion buyer, I passionately believe that what you buy makes a difference. Let’s make it as kind as it is beautiful." – Katie, founder
When you choose Loft & Daughter, you're helping us to...
Uplift communities
We visit each organisation personally before partnering with them to ensure they are as passionate about creating positive social & environmental change as we are. Through a carefully selected supply base, Loft & Daughter helps improve the socio-economic standing of our artisans, and thus their families and communities.
Empower women
We work with all-female social enterprises that help disadvantaged women become self-sustainable. By co-creating with us, they’re better able to access equal training and employment opportunities, personal bank accounts, healthcare, and self-help groups.
Protect the planet
Through recycled, organic, or earth-friendly materials, and focusing on gentle, slow, and sustainable processes, we aim to create as little environmental trace as possible.
Preserve traditions
We celebrate traditional handicraft techniques that have been refined for centuries. We trust our artisans’ expertise and respect their creative process.
"I want to celebrate and honour the artisans behind the brand. I want you to know who made your pieces. And I want you to feel powered by this knowledge" – Katie, founder
GROWING WITH INTENTION
We have gained so much wisdom from the craftspeople we work with, but we know the journey of social and environmental responsibility is a never-ending one.
Sustainable Development Goals
As part of our ongoing commitment to the UN’s Sustainable Development Goals (SDGs), we’re proud members of 1% for the planet, donating 1% of our revenue to environmental causes. We also donate 1% of our annual revenue to charities that support our key SDGs, with a particular focus on women’s empowerment.
Conscious materials
Our jewelry is produced using recycled silver sourced from a small local refinery. Any wastage from the artisans’ workshops is also melted down and recycled. This does not include the chains which are bought in standard sterling silver. Anything crafted from 100% recycled sterling silver will be mentioned on the product listings.
Fair Trade Certified Our jewellery craftsmen are certified by the World Fair Trade Organisation, guaranteeing the fairest & kindest standards of production. Currently, our materials are not Fair Trade certified, however, we are working on that as we grow.