Loft & Daughter randomly popped up in my Facebook feed, I not heard of the brand before. I loved the shape of the main new beginnings pendant charm as it reminded me of vintage Christmas, glass, tree ornaments & childhood Christmases. Strange but true! I took a chance on the company & ordered the dainty necklace, even though I thought it a little pricey. I'm so glad that I did as I really love this product. We've had a big move far away from home, so new beginnings is quite apt as a sentiment also. I hope to buy more pieces as I love the layered looks shown on the website. I very much support fairly made Indian products & i also buy most of my clothing from small UK businesses that support Indian's tailors. Happy to now add jewellery to my home.