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Through the co-creation of our designs and mindful partnerships, we help uplift the socio-economic standing of disadvantaged artisan communities, bringing their indigenous wisdom & generation's old techniques to today’s free spirits.
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We believe it’s our role to make this planet a better place for our children. All our processes, pieces and decisions are earth-conscious & people focused. With each purchase, you’re helping us support environmental causes and social enterprises.
MY STORY
My name is Katie, I founded Loft & Daughter in 2019 after my career as a fast-fashion buyer left me with a passion to right the wrongs of the industry I left behind.
I may be a one-woman band, but Loft & Daughter is a collaboration of heartbeats from all over India.
You will often hear me saying "we" because Loft & Daughter would not exist without these wonderful, talented craftspeople, whose ancestral craft brings Loft & Daughter to life.
It starts with wanderlust.
In 2016, I quit my job in fast fashion and, with a deep sense of unease with the industry, I embarked on an adventure around the world. It was the magic and artistry of India that planted the seed of inspiration: what if we stopped chasing trends and started honouring & celebrating the people and stories behind meaningful pieces...?
Building soulful connections.
In 2017, I returned to India, this time with a fierce belief that beautiful things can give back too. I spent the next few months tirelessly selecting organisations to help build a brand that positively impacts people and the planet.
Breathing life into ideas.
In 2019, alongside my wonderful makers and partners, I was able to bring Loft & Daughter to life. Made from recycled, re-purposed, and organic materials, our pieces honour techniques passed down through generations, whilst protecting the planet for future generations.
& Giving back with gratitude
In 2020, we became a proud member of 1% for the planet, a global organization that connects dollars and doers to accelerate smart environmental giving.
In 2023 we became B Corp Certified, proudly joining a community of businesses that meet high standards of social & environmental impact, reinventing business as a force for good.
We’re excited to continue giving back to social and environmental enterprises as we learn and grow.
It's a tale of slower, fewer, and kinder.
To the free-spirited
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YOU ARE EMPOWERED
As an empowered soul, you’re showing solidarity with a community of strong women in India breaking societal norms.
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YOU ARE MINDFUL
You share our vision of a world without rush. Free from deadlines and unrealistic pressure, we allow artisans space to create.
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YOU ARE BOLD
Barefoot adventures and chasing the sun, our designs are crafted for the wild-hearted. Wear them as a reminder to live courageously.
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YOU ARE CONNECTED
Every purchase grounds you in a world of ancient craftsmanship, divine tales, and respect for the land we all dance upon.