Fair wages, safe working conditions and respectful treatment of artisans

Social and economic uplift; providing dignified livelihoods, increased standard of living and creating opportunities for disadvantaged producers, and thus their families and communities

Empower women; helping the most vulnerable women in society to become self sustainable through equal training and employment opportunities, personal bank accounts, access to healthcare and self help groups

Minimal environmental footprint; the use of recycled, organic or green materials where possible, and gentle environmental processes

Preserve traditional handicraft techniques, handcrafted slowly, in small batches & celebrating the workmanship of crafts that have been passed down through generations